*Note: This is not of high importance to Canadian politics, but I still found it appropriate for my blog.
The Golden Compass is a fantasy movie made by New Line Cinemas due to come out on December 7th, 2007. New Line Cinemas has partnered with the World Wildlife Fund to help raise money for endangered animals due to climate change.
Polar bears, snow leopards and monkeys are featured in the film and are high amongst the engaged animals today. This partnership between New Line Cinemas and WWF will involve an adoption process of "real-life" animals. People will be able to log onto www.worldwildlife.org/goldencompass, where they can see the animals featured in the film and show support for WWF by adopting one of them.
Since polar bears play such a huge part in the film, New Line Cinemas director of marketing Chris Carlisle said he felt compelled to help the bears. The project will include many public service announcements on global warming and a sweepstakes that features a grand prize as a trip to Manitoba, Canada, to view polar bears in their natural habitat.
This a great way to get the word out that global warming is not only affecting us but also, the magnificent creatures we take for granted. These animals all need our help and we must support organiztions like WWF, in their effort to stop the extinction of these animals due to the harsh changes in climate change.
1 comment:
This is marketing genius. Or at least the way it works today. The best way for a cause to get the attention it deserves, is by teaming up with Hollywood. It is encouraging to see "The Golden Compass" take a more ecological interest and hopefully more joint ventures such as this one continue to work. I just hope we will work fast enough to keep those cute critters around.
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